OTT (Over The Top) has changed the way content is consumed online. Gone are the days when people in their homes were glued to their televisions to watch their favourite series or movies. Streaming online content is now available with just a single click, at any time and anywhere. OTT platforms like Netflix, Amazon Prime, Disney + has played a huge role in this shift of consuming online content.
This raises a question, what carriers the day for OTT platform development? At the core of smooth streaming process there are technologies aimed at providing content delivery, users’ control and revenue streams.
In this blog, we will learn about the technologies behind OTT platform. We will talk about five major technologies that are required to build an OTT platform. If you are interested in the streaming industry and planning to introduce your own OTT platform, understanding of these technologies will play a crucial role for a firm start or foundation.
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Content Delivery Network (CDN)
Safety of Content Delivery
When developing an OTT platform, CDN or Content Delivery Network is the most basic technology that you must be aware of. Your users expect a fast delivery of online content on OTT platform and this technology helps in serving the same, irrespective of the location of the user. A CDN ensures the dissemination of the content to various servers across the globe so that users only experience low buffering and lagging even when many people are online.
CDNs employ forward caching mechanism of storing content copies as close to the user as is possible. This means that it is easier to load more videos at faster rates and streaming performance becomes optimized, and this is the reason why any OTT platform, especially the one that is keen on expanding its market will require CDNs.
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Video Encoding and Transcoding
Content Optimization
Video encoding and trans coding are important in ensuring that efficient streaming of high quality video to various end user devices is provided. Transcoding helps in converting your raw video files into the correct format required to stream the content online. Transcoding is the process of converting video files for other formats and resolutions to support compatible devices including mobile devices, tablet, Smart TVs, and computers.
They transition enables the content to run on different screens, bandwidths and processing power of the devices that users use to access OTT platforms. This makes it possible for each of the users got the most optimized experience regardless of the quality of the device or network available.
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Cloud Storage and Management
Storing & Managing OTT Content
Cloud technology can be considered as central to the development of OTT platform given that provides vast data storage capabilities, security and efficiency at relatively low costs. An OTT platform is a huge app that needs a lot of space to store videos, metadata, users’ data, etc. OTT platforms are able to store terabytes of content through cloud storage making it easier to scale without the need of physical servers.
It is easier to handle content delivery, scalability of the storage and security enhanced through encryption and backup of data within the cloud. Most OTT platforms utilize the hybrid cloud models for the openness of the cloud environment alongside the security of the on-premise data centers.
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Payment Gateway Integration
Secure Transactions on OTT
OTT platforms are heavily dependent on monetization, and incorporating secure payment gateways are necessary for dealing with complicated subscription and PPV models. They help in the resultion of transaction while at the same time protecting users’ information using encoding and strong authentication.
It must be capable of accepting multiple payment methods and multiple currencies including credit card, wallet and mobile Payments. Similarly, ensuring users have a good payment process and that payments are safe will definitely go a long way in increasing the sales conversion rates.
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Analytics and Data Insights
Performance Optimization
A detailed analytical view becomes crucial for OTT platform development as it offers an understanding of User behaviour contents engagement and overall platform performance. Analytics which are incorporated in the OTT platforms enable the platforms to gather information about the users including the type of content viewed, the time spent on the platform among others.
It also assists OTT providers in making appropriate decisions with regards to what content to recommend or personalize and how to market it. Further, the analytics feature may enable the monitoring of the performance of platforms as well as the detection of possible problems and strengths in delivering content to customers.
App Development Services by Owebest Technologies
Today’s streaming industry is highly competitive, and only a professionally built OTT platform can compete with the industry giants. OTT platform development is a core service of Owebest Technologies and we’re ready to provide customers with a full range of solutions. Our experienced team offers the following services to develop and maintain the highly functional online OTT platform for its clients:
Our Services Include:
- Custom OTT Platform Development: The need for customized OTT solutions based on particular requirements of a company’s activity and its target client base.
- Cloud Integration: Cost-effective as well as reliable cloud based solutions to optimize document and other data storage.
- UI/UX Design: Interfaces to make the interaction interesting for the users and keep them hooked to the applications.
- Payment Gateway Solutions: Safe and smooth implementation of the payment gateway for the convenience of the transactions.
- Analytics and Data Insights: Aids for monitoring users’ actions, personalization of content, and general enhancement of site functionality.
At Owebest Technologies, we are focused towards assisting our clients in building a mentally competitive Streaming TV Platform for the current world’s market. Reach out to us today to find out how we at Apex can assist you towards the realization of your OTT solutions.
