Have you ever found yourself scrolling through the website looking for the specific product and finding it quickly by using certain features? Since every part of the technology world is evolving including e-commerce, so are the customer’s expectations touching the ninth sky.
It has been stated by the well-known eCommerce app development company that applications consist of multiple features that will help in doubling up the sales of the website, and exceed the excitement level of the users as well as the servers of the applications.
Through this blog, let us draw your attention to the key features that should be added in an e-commerce application and acknowledge how one can leverage those features.
10 Must Have Features for An Ecommerce App
1. A User Friendly Interface
Before the mobile app development for ecommerce either an application or the website, one should work on the interface and the design. Ensure to choose the right fonts and colour plate that matches your business and attract targeted audiences. By keeping the requirements and the needs of your clients, provide the user-friendly and simple interface that the user finds as a piece of cake and enjoys the taste of it steadily.
2. Login & Registration
The first and the most attractive thing that an eCommerce application features is the login or registration phase. This is the very first step that users have to fill in before exploring the application. Ensure to make it as simple and hassle-free as possible since it is a gateway to your application.
Moreover you can include the ability for the user to sign up through external resources, like Facebook, Apple, or even Google. Easy and stress-free access to every functionality of your application may lead to an improved user satisfaction rate and better registration experience which also helps in maximising conversion rates.
3. Search Options
This is the most helpful feature that can be featured in ecommerce applications, which enables users to easily find what they are looking for. It is essential for ecommerce as well as other shopping applications to have a search bar otherwise users may lose their interest in exploring more of the applications.
4. Product Filtering
If you are getting an offer with a huge collection of the products in your eCommerce search, you can simply just filter them out by choosing some of the sorting options. It will minimise the number of steps a customer will have to take to look for the specific product they need.
In return, it will maximise the customer satisfaction and sales as well along with the brand image and customers loyalty.
5. Product Description
You might be thinking, why would anybody not skip the complex and long descriptions though it could be a useless thing for the user, but this is not the case. Where the graphics and the visuals of the products on the application attract the users, on the other hand description is what explains the products.
The long product description which you think that user finds boring, actually helps in minimising the cases of product return and customers’ dissatisfaction. Through these long written paragraphs customers can compare the products with their needs and then make their decisions whether to spend their penny on the product or not.
6. Product Ratings and Reviews
Product reviews and ratings are essential as users or shoppers buy products based on these. Furthermore, some of them get their hands on the products just by going through the reviews and not even trusting the words of their family and friends. It will definitely count as a favour to add this feature in your eCommerce platform.
7. Products Showcase
Most shoppers or customers are not interested in reading long and complex product descriptions but just go through the image gallery of the product and make their decision. Ensure to add some of the professional images in the product gallery from various angles. You can also add the most notable features as video tutorial, reels, and images with important guidelines. Also, you can add 3D visualisation for a 360-degree view of the product and give your customer a preview for a try-before-you-buy product experience.
8. Wish list / Shopping Cart
One of the essential features that an ecommerce or any other shopping application or website must have. It gives users freedom to explore and serve as much time on the application as possible before concluding the purchase which is much more similar to a physical grocery store.
Moreover, you can add the product to your wish list as well if you are willing to proceed to cart later. This feature saves these products and reminds you to add these to your cart when interested.
9. Order Tracking
Order tracking feature helps users to track their shipment. Although it is not a significant feature, it is helpful in finding the location of your order so you don’t miss a chance to leverage the CTAs for discounts and offers, shipping details confirmation and order details or anything else at the time of delivery.
10. Secure Payment Methods
Among most ecommerce applications, a secure payment method feature is a norm but it easily makes payment for every purchase without leaving the application.
Here you can give your user multiple payment options as Apple Pay, Samsung Pay, PayPal, Google Pay and whatnot. This is the best way to make your user feel comfortable and convenient to securely make an online purchase.
Conclusion:
Finally, to stay ahead of the competitive market by incorporating the right features in your ecommerce applications is essential. The above mentioned features are the key that an ecommerce or any other shopping applications must have is to provide users the best, secure and enjoyable surfing of the day. From seamless navigations to hassle-free checkout, a great e-commerce app focuses on enhancing the overall shopping experience for its users.
Embrace innovation, and watch your ecommerce business thrive in 2024 and upcoming years!
