The e-commerce sector has changed dramatically over the last decade. Consumers today are demanding more engaging, interactive, and personalized experiences than they were earlier. However, the present scenario represents a game changer for online stores since it gives customers an immersive shopping experience by introducing the concept of AR technology. A business that specializes in e-commerce must hire an AR app development company if it wishes to create a unique brand name in a marketplace that is already overcrowded.
Let’s know more about AR app development.
Augmented Reality (AR) in e-commerce: What is it?
Augmented reality uses AR technology to incorporate digital objects and real-world objects, so the user can interact with the virtual object in the real world through his/her smartphone, tablet, or AR glasses. When applied in e-commerce, using AR, a customer can visualize a product in his physical space or even “try on” such items like clothes, accessories, or cosmetics, all from the comfort of one’s own home.
For instance, AR allows a customer to see how a piece of furniture will look in his or her living room or how a pair of sneakers will fit them—an interesting and personally relevant experience that far surpasses static product images and descriptions.
Why does AR Matter in Ecommerce?
From being futuristic to being practical in the world of e-commerce, augmented reality has made it through. Here are the key takeaways of why AR matters for online retailers:
- Customer Experience: Customers can “experience” products before a purchase is shipped, making uncertainty and return requests reduced to a minimum. This makes sense. AR helps fill the gap between online shopping and in-store shopping, as it provides the consumer with near-physical interaction with products.
- Higher Conversion Rate: According to the report of industry research, AR is said to improve conversion rates by up to 40%. In other words, a customer’s confidence about a product’s fit or appearance in her real-life context does enhance the likelihood of purchasing such a product.
- Reduced returns on products: Return is one of the biggest issues facing e-commerce, especially for clothing and furniture businesses. AR ensures that a customer makes better purchasing decisions that reduce the chances of getting a product that does not meet their expectations.
- Increased brand loyalty: In AR, you will stand out from the rest, and your audience will recall you as a brand providing such a sophisticated experience in shopping. Such an unforgettable experience will ensure their return to your store.
- Personalization and Engagement: AR apps offer more personalization. Whether it’s product customization before purchasing or virtually “trying on” different versions, customers are more engaged and spend more time interacting with your brand.
How AR App Development Companies Can Elevate Your Online Store?
While building an AR app for e-commerce does require proper technical competence and experience, it’s worth the investment. However, even in those cases where the business decides to take matters into their own hands, developing their own AR solution or leveraging pre-built tools, the advantages of being supported by a dedicated AR app development company are immense. Here’s how such companies can help:
Solutions Fine-tuned for Your Business Needs
Your business lines can be as diverse as fashion or furniture or cosmetics or automobile stores—a capable AR app development company will know how to build the application to the advantage of your industry’s user experience. They can customize certain features like 3D product visualization, virtual try-ons, and even AR-guided product tours that meet the best interests of your brand objectives.
Best Quality 3D Modeling and Design
Success in an AR app will more or less rely on high-quality 3D models that have a good overall design. Most low-resolution models or very poorly designed models might detract from the experience they can create for a user and may make things look unpalatable. An experienced AR app development company will then have the expertise to craft high-quality, realistic 3D models that could give your products a true-to-life representation.
Optimized Performance Across Devices
Your application should work perfectly on all devices. Users will shop through your store using various smartphone and tablet devices with different processing powers and cameras. A competent AR app development company will ensure that the app you develop will work smoothly across diverse devices without any delay in response to their interactions and loads quickly, irrespective of the device they use.
The US market for AR app development is massive, leaving unprecedented scope for businesses to grow. As a business thriving to step into the AR app development realm, you must explore the best AR app development companies in the US market. Clavax is a leading custom app development company in the USA, delivering web and mobile app development services. Our team of AR developers can understand your vision precisely and design a highly relevant app to deliver the best user experience to your customers.
