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2.7 billion, a significant increase over the earlier deal. All this points to a continued increase in the worth of soccer media rights, driven by the direct-to-client transition. David Sternberg is an independent advisor at his personal consultancy, Claygate Advisors. Before creating his agency, he was Chief Govt Officer, Rugby International Advertising at USA Rugby and Head of Media at Manchester United. Earlier, he was Chief Government Officer at Common Sports activities Networks and Executive Vice President and Chief Operating Officer at Fox Networks Group.
